Custom 404 Page
If a site visitor should misspell a URL, request a page which is no longer there, or click on a broken link, then he will get the browser's default 404 Error Page. A savvy web surfer will know to first try to refresh the page, then to try to go back and find another way to approach the link through the site navigation. Visitors who are not as knowledgeable might become frustrated and leave the site.
The default 404 Error page is nothing to write home about, in fact let's face it, it's dull and boring, and there are several versions, each more boring than the last. To your right you can see one of these boring examples.
We can create an exciting custom 404 page for your site like the example you see to your right (see the actual page here). A clever 404 page can lesson the visitor’s aggravation, show that you care, even provide momentary amusement, and then point out navigation that may help him find his way.
Lisa Barone of Bruce Clay™, Internet Business Consultants and respected SEO experts, says, "Experience tells us that creating unique 404 pages is often one of the most overlooked elements in a search engine optimization... read her article here.
See other examples of custom 404 pages we created for clients: